Following is just a taste of the seminars that will be offered at the 5th Annual Hudson Valley Business Edge in June of 2011. Additional seminars will be posted as they are scheduled, and include timely topics about marketing, business leadership, customer service, money management and networking.
Internet Marketing Metrics: Why Should You Track It?
- What are Internet Marketing Metrics?
- Why is it important to track metrics?
- What are the top Internet Marketing Metrics tools?
Presented by: Ric Dragon, DragonSearch
As CEO and Chief Strategist for DragonSearch, Ric helps organizations secure the most desirable high-level rankings on Internet Search Engines, as well constructs and implements prime social media stratagems for our clients. Ric’s professional history is a trek from graphics to geek. His career began with a pursuit of art and painting — a continuing passion, followed by a hitch in the Air Force, to where he is today as a Thought Leader in Online Marketing. On days when Ric isn’t feverishly setting out to solve each and every impediment our clients face on the interweb, you can find him buried in his studio painting brush in hand painting his abstract visions of the sphere or getting his melodic groove on while banging away to the beat of his own Jazz drum.
The Fundamentals of SEO and How Small Business Can Thrive
- What is SEO?
- Why it’s important?
- How to use SEO for small business?
Presented by: Etela Ivkovic, DragonSearch
As General Manager at DragonSearch, Etela often finds herself energetically wrapped up in maintaining the DragonSearch team spirit, overseeing workflow, and the overall progression of DragonSearch. Her passion resides in Search Engine Optimization (SEO) and possesses a SEO Master Certification from MarketMotive. Although often engrossed in DragonSearch (rarely) related activities, occasionally she takes a breather. If you manage to catch her on one of these rare occasions she’ll probably be roving the sights, gliding across the rink, or mountaineering through the woodlands.
The 5 W’s of Pay Per Click Advertising
- What is PPC?
- Who uses PPC?
- Where & When to Use PPC?
- Why use PPC?
Presented by: Andy Groller, DragonSearch
As Director of Pay Per Click Advertising at DragonSearch, Andy commands and controls all client PPC related advertising, a PPC Kingpin of sorts. With a double major in Business Administration and Marketing, Andy graduated Summa Cum Laude from King’s College in Wilkes-Barre, Pennsylvania – and still somehow found time to minor in International Business. Andy has been recognized as a Google AdWords Qualified Individual and walks around with both a certification in Google Analytics, as well as a certification in Microsoft adExcellence. When Mr. Groller isn’t optimizing an account or conquering the latest and greatest in PPC technologies you can find him in a Phillies hat driving down to Pennsylvania to draft Eagles Linebacker Stewart Bradley to his Fantasy Football team or with rifle in hand ready to get his rough country on.
